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NEUROMARKETING – GETTING INSIDE THE CUSTOMER’S MIND
Neuromarketing is a relatively new concept which has developed as a consequence of accepting, by an increasing number of persons, the idea that there isn’t an objective reality and that the entire world is actually inside our mind, it is the sum of our ex
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| Main Authors: | , , , |
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| Formato: | Artigo |
| Idioma: | Alemão |
| Publicado em: |
University of Oradea
2009-05-01
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| Colecção: | Annals of the University of Oradea: Economic Science |
| Assuntos: | |
| Acesso em linha: | http://steconomice.uoradea.ro/anale/volume/2009/v4-management-and-marketing/162.pdf |
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