Telenovela in Multimedia Platforms: analysis of a Brazilian experience

This work aims to analyzing the strategies of a Brazilian television broadcasting corporation when it promotes the interaction between a fictional product and the social networks that are weaved around its plot and characters, including its actors, screenwriters and directors. The topic was the Brazi...

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Main Authors: Michelli Machado, Elisa Reinhardt Piedras, Wesley Grijó, Valquiria Michela John, Mônica Pieniz, Lourdes Ana Pereira Silva, Erika Oikawa, Daniela Schmitz, Nilda Jacks
Format: Artigo
Jezik:Inglês
Izdano: Universidade da Beira Interior 2011-12-01
Serija:Estudos em Comunicação
Teme:
convergence
Brazilian telenovela
crossmedia
Online dostop:http://www.ec.ubi.pt/ec/10/pdf/EC10-2011Dez-16.pdf
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