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Telenovela in Multimedia Platforms: analysis of a Brazilian experience
This work aims to analyzing the strategies of a Brazilian television broadcasting corporation when it promotes the interaction between a fictional product and the social networks that are weaved around its plot and characters, including its actors, screenwriters and directors. The topic was the Brazi...
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| Main Authors: | , , , , , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidade da Beira Interior
2011-12-01
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| Colecção: | Estudos em Comunicação |
| Assuntos: | |
| Acesso em linha: | http://www.ec.ubi.pt/ec/10/pdf/EC10-2011Dez-16.pdf |
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