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Application of big data analytics and organizational performance: the mediating role of knowledge management practices

Abstract Drawing from tenets of the resource-based theory, we propose and test a model that examines the relationship between the application of big data analytics (ABDA) and organizational performance (OP) in small and medium enterprises (SMEs). Further, this study examines the mediating role of kn...

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Detalhes bibliográficos
Main Authors: Muhammad Qasim Shabbir, Syed Babar Waheed Gardezi
Formato: Artigo
Idioma:Inglês
Publicado em: SpringerOpen 2020-07-01
Colecção:Journal of Big Data
Assuntos:
Acesso em linha:http://link.springer.com/article/10.1186/s40537-020-00317-6
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