The university image: a model of overall image and stakeholder perspectives

In order to further knowledge regarding the factors that have most influence on the university image, a measurement model was established in this research from the perspective of society and validated using covariance structure analysis. In addition, to ascertain whether such factors and/or their de...

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Bibliographische Detailangaben
Hauptverfasser: Amaia Lafuente Ruiz de Sabando, Javier Forcada, Pilar Zorrilla
Format: Artigo
Sprache:Inglês
Veröffentlicht: Universidad del País Vasco (UPV/EHU) 2019-01-01
Schriftenreihe:Management Letters/Cuadernos de Gestión
Schlagworte:
university
higher education
image
stakeholders
formative measurement model
measurement invariance
Online Zugang:http://www.ehu.eus/cuadernosdegestion/revista/en/published-issues/articulo?year=2019&vol=19&num=1&o=3
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