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Why Do Consumers Use Technologies for Shopping in Omnichannel Environments? Examining a Special Relationship Between Consumers and Devices
The proliferation of smartphones, tablet computers and mobile internet influences the evolution of consumer behaviour. Trade and industry cater incrementally to consumers who use more and more technologies within their demand journey. Some suppliers distribute their goods and services and communicat...
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| Autores principales: | , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
The Bucharest University of Economic Studies Publishing House
2016-11-01
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| Colección: | Journal of Emerging Trends in Marketing and Management |
| Materias: | |
| Acceso en línea: | http://www.etimm.ase.ro/RePEc/aes/jetimm/2016/ETIMM_V01_2016_57.pdf |
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