BRANDING AS AN INSTRUMENT OF IMPROVING INVESTMENT ATTRACTIVENESS OF THE TERRITORY

The article examines an ability of the territory brand to have an impact on consumers. It also discusses different ways to increase the investment attractiveness of the territory through the development of the brand's territory due to the possibility of additional revenues and reducing costs up...

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Bibliografske podrobnosti
Glavni avtor: M. Makashev
Format: Artigo
Jezik:Russo
Izdano: Publishing House of the State University of Management 2017-02-01
Serija:Вестник университета
Teme:
perception
positioning
brand
territory branding
territory marketing
investment attractiveness of the territory
Online dostop:https://vestnik.guu.ru/jour/article/view/606
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