The Combination of a Fuzzy Analytical Hierarchy Process and the Taguchi Method to Evaluate the Malaysian Users’ Willingness to Pay for Public Transportation

This study is an attempt to overcome the lack of reliable estimates on the willingness of Malaysian users to pay for public transportation (particularly buses) through a combined analysis of a fuzzy analytical hierarchy process (F-AHP) and the Taguchi method. This is a ground-breaking study in the a...

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Main Authors: Hashem Salarzadeh Jenatabadi, Peyman Babashamsi, Nur Izzi Md Yusoff
Formato: Artigo
Idioma:Inglês
Publicado em: MDPI AG 2016-09-01
Colecção:Symmetry
Assuntos:
willingness to pay (WTP)
combination methods
fuzzy set theory
public transportation user
Chang’s extent analysis
multi criteria decision making
Acesso em linha:http://www.mdpi.com/2073-8994/8/9/90
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