تحميل...

FACTORS AFFECTING ADVERTISING AVOIDANCE ON FACEBOOK OF TEENAGERS IN HOCHIMINH CITY

This research aims to discover and confirm the factors that influence the youths’ avoidance of advertising on Facebook. The data were analyzed from 335 young clients in Hochiminh City. The research model and scales were constructed from the theoretical basis of the advertising avoidance by Cho and C...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
المؤلفون الرئيسيون: Hồ Trúc Vi, Phan Trọng Nhân
التنسيق: Artigo
اللغة:Inglês
منشور في: Dalat University 2019-03-01
سلاسل:Tạp chí Khoa học Đại học Đà Lạt
الموضوعات:
الوصول للمادة أونلاين:http://tckh.dlu.edu.vn/index.php/tckhdhdl/article/view/344
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