Emotions and Activity Profiles of Influential Users in Product Reviews Communities

Viral marketing seeks to maximize the spread of a campaignthrough an online social network, often targeting influential nodes with highcentrality. In this article, we analyze behavioral aspects of influentialusers in trust-based product reviews communities, quantifying emotionalexpression, helpful...

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Detalhes bibliográficos
Main Authors: Dorian eTanase, David eGarcia, Antonios eGaras, Frank eSchweitzer
Formato: Artigo
Idioma:Inglês
Publicado em: Frontiers Media S.A. 2015-11-01
Colecção:Frontiers in Physics
Assuntos:
Trust
social influence
social network analysis
sentiment
Spreading processes
Acesso em linha:http://journal.frontiersin.org/Journal/10.3389/fphy.2015.00087/full
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