An Empirical Study on Website Interactivity Impact among a Student Group, Beneficent for Companies, and Other Users

The connection with customers is a key task of companies, which can be achieved through diverse communication channels, among which one profitable way includes interactive websites. This paper first presents a synthetic review of previous studies on the topic of websites’ interactivity. So far, we o...

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Detalhes bibliográficos
Main Authors: Milica Jevremović, Cătălin Gheorghiță, Vladimir Cerić, Ovidiu Blăjină, Zorica Jelić, Milena P. Ilić, Rocsana Bucea-Manea-Țoniș
Formato: Artigo
Idioma:Inglês
Publicado em: MDPI AG 2022-04-01
Colecção:Sustainability
Assuntos:
interactivity
website interaction
digitalization
modelling variable
data analysis
user perception
Acesso em linha:https://www.mdpi.com/2071-1050/14/8/4507
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