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CREATING CUSTOMER RELATIONSHIP MANAGEMENT BASED ON ISLAMIC VALUES: A CASE STUDY OF PT. BANK MUAMALAT INDONESIA TBK
This research aims to provide an overview of the implementation of Customer Relationship Management (CRM) based on Islamic values on PT. Bank Muamalat Indonesia TBK as the first sharia bank in Indonesia. It is also reviewed the current status of CRM at BMI and; the challenges and problems facing BMI...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Russian Journal of Agricultural and Socio-Economic Sciences
2016-10-01
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| Colecção: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Assuntos: | |
| Acesso em linha: | https://rjoas.com/issue-2016-10/article_08.pdf |
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