Market segmentation in tourism: An application of the Schwartz's value theory

Tourism is one of the fastest growing economic sectors. As nowdays tourism market is characterized by rapid changes and strong competition, the struggle for tourists represents everyday issue which tourist entities face with. In the past few decades, tourism demand has significantly been changed. Fr...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Veljković Saša, Hristov Branislava, Čolić Lazar
Format: Artigo
Sprache:Inglês
Veröffentlicht: Srpsko udruženje za marketing 2015-01-01
Schriftenreihe:Marketing (Beograd. 1991)
Schlagworte:
tourism
tourism demand
market segmentation
value system
universal human values
consumer behaviour
Online Zugang:http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2015/0354-34711502067V.pdf
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