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Research on Precision Marketing Strategy and Personalized Recommendation Method Based on Big Data Drive
In view of the explosive growth of big data technology, precision marketing and personalized recommendation have also received the dividends of big data technology. The traditional extensive operation has not effectively combined the products of businesses with the needs of users, and the success ra...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Hindawi-Wiley
2022-01-01
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| Colecção: | Wireless Communications and Mobile Computing |
| Acesso em linha: | http://dx.doi.org/10.1155/2022/6751413 |
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