טוען...
IMPACT OF HEDONIC AND UTILITARIAN SHOPPING MOTIVE ON ONLINE PURCHASE DECISION
The change in technological area all over the world has changed the concept of information and communication. The use of internet for commercial purposes gave rise to the existence of the electronic commerce (e-commerce) phenomenon. Online shopping or e-shopping is a form of electronic commerce whic...
שמור ב:
| Main Authors: | , |
|---|---|
| פורמט: | Artigo |
| שפה: | Inglês |
| יצא לאור: |
Academy of Economic Studies of Moldova
2019-03-01
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| סדרה: | CSIE Working Papers Series |
| נושאים: | |
| גישה מקוונת: | https://csei.ase.md/wp/files/issue11/WP_ISSUE_11_VAR.pdf |
| תגים: |
הוספת תג
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