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Minimizing gap of utility between consumer and producer in a duopoly market considering outsourcing decision, price, and product tolerance

This study comes up with a new insight into the area of pricing strategy to include consumer perspective under duopolistic competition. Two firms with vertically differentiated products are investigated to compete against price and quality. The implication of outsourcing decisions as one operational...

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Main Authors: Anindya Rachma Dwicahyani, Cucuk Nur Rosyidi, Eko Pujiyanto
格式: Artigo
語言:Inglês
出版: Taylor & Francis Group 2019-01-01
叢編:Production and Manufacturing Research: An Open Access Journal
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在線閱讀:http://dx.doi.org/10.1080/21693277.2019.1571957
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