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Criatividade e Inovação Empresarial nas Indústrias Criativas

This article aims to demonstrate the existence of a relationship of influence between entrepreneurs’ attitudes to creativity and business innovation practices is strongest in the case of the creative industries. With this purpose, a sample of 454 managers of micro and medium-sized companies (94 belo...

Πλήρης περιγραφή

Αποθηκεύτηκε σε:
Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς: Sousa, Fernando Cardoso, Nunes, Florbela, Monteiro, Ileana Pardal
Μορφή: Artigo
Γλώσσα:Inglês
Έκδοση: Universidade Federal da Paraíba 2015-12-01
Σειρά:Teoria e Prática em Administração
Θέματα:
Διαθέσιμο Online:http://periodicos.ufpb.br/ojs2/index.php/tpa/article/view/24878/14434
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