Functions of multidimensional marketing strategy

Aim and Introduction: The impact of organizations on the intention to repurchase consumers in today's highly competitive markets is one of the main issues and challenges for organizations that companies must recognize and personalize the needs of customers in order to survive and be active in i...

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Bibliographic Details
Main Authors: Rohollah Bagheri, Ghasem Eslami, Farshad Ghaderi
Format: Artigo
Language:Persa
Published: Iran Strategic Management Society 2021-06-01
Series:مطالعات مدیریت راهبردی
Subjects:
multidimensional marketing
relationship marketing
gratitude
personalization
repurchase intention
Online Access:http://www.smsjournal.ir/article_123083_fcfae9b0c2931a183f2dc94fb9c8d064.pdf
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