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MARKETING APPROACHES TO CUSTOMER EXPERIENCE MEASUREMENT AND EVALUATION
The article shows the variety of existing marketing methods to measure and evaluate the consumer experience. The necessity of creation of a comprehensive Customer Experience Management System on the basis of empirical data in order to create a platform for building long-term relationships with custo...
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| Hauptverfasser: | , |
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| Format: | Artigo |
| Sprache: | Russo |
| Veröffentlicht: |
Publishing House of the State University of Management
2017-03-01
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| Schriftenreihe: | Вестник университета |
| Schlagworte: | |
| Online Zugang: | https://vestnik.guu.ru/jour/article/view/641 |
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