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MARKETING APPROACHES TO CUSTOMER EXPERIENCE MEASUREMENT AND EVALUATION
The article shows the variety of existing marketing methods to measure and evaluate the consumer experience. The necessity of creation of a comprehensive Customer Experience Management System on the basis of empirical data in order to create a platform for building long-term relationships with custo...
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| Main Authors: | , |
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| Formato: | Artigo |
| Idioma: | Russo |
| Publicado: |
Publishing House of the State University of Management
2017-03-01
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| Series: | Вестник университета |
| Assuntos: | |
| Acceso en liña: | https://vestnik.guu.ru/jour/article/view/641 |
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