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MARKETING APPROACHES TO CUSTOMER EXPERIENCE MEASUREMENT AND EVALUATION

The article shows the variety of existing marketing methods to measure and evaluate the consumer experience. The necessity of creation of a comprehensive Customer Experience Management System on the basis of empirical data in order to create a platform for building long-term relationships with custo...

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Sonraí Bibleagrafaíochta
Main Authors: A. Serzhantov, M. Orlova
Formáid: Artigo
Teanga:Russo
Foilsithe: Publishing House of the State University of Management 2017-03-01
Sraith:Вестник университета
Ábhair:
Rochtain Ar Líne:https://vestnik.guu.ru/jour/article/view/641
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