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The Influence of Personal Values on Attitudes and Loyalty Stages
Although loyalty has been extensively investigated in the marketing discipline, there is a lack of attention to the relationship between personal values, loyalty and attitudes. Based on that, the objective of this study was to test the moderating role of personal values in the relationship between a...
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| Auteurs principaux: | , , |
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| Format: | Artigo |
| Langue: | Português |
| Publié: |
Universidade Federal de Santa Catarina
2013-08-01
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| Collection: | Revista de Ciências da Administração : RCA |
| Sujets: | |
| Accès en ligne: | https://periodicos.ufsc.br/index.php/adm/article/view/18424 |
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