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Cinema and advertising. Intertextuality in Volkswägen campaings
This article is a reflexion about cinema’s influence on commercial advertising, specifically the cinema on spots. And much timely, the research will be based on a particular case: this is the series of ads of Germany’s campaign based on Star Wars, for the Volkswägen brand, which include nexus to the...
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| Main Authors: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universidad Complutense de Madrid
2013-01-01
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| Colecção: | Arte, Individuo y Sociedad |
| Assuntos: | |
| Acesso em linha: | http://revistas.ucm.es/index.php/ARIS/article/view/41170 |
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