What’s in a Name: A Bayesian Hierarchical Analysis of the Name-Letter Effect

People generally prefer their initials to the other letters of the alphabet, a phenomenonknown as the name-letter effect. This effect, researchers have argued,makes people move to certain cities, buy particular brands of consumer products,and choose particular professions (e.g., Angela moves to Los...

ver descrição completa

Na minha lista:
Detalhes bibliográficos
Main Authors: Oliver eDyjas, Raoul P. P. P. Grasman, Ruud eWetzels, Han L. J. van der Maas, Eric-Jan eWagenmakers
Formato: Artigo
Idioma:Inglês
Publicado em: Frontiers Media S.A. 2012-09-01
Colecção:Frontiers in Psychology
Assuntos:
analysis of large databases
Bayesian hierarchical hypothesis test
name-letter effect
order-restrictions
random effects
Acesso em linha:http://journal.frontiersin.org/Journal/10.3389/fpsyg.2012.00334/full
Tags: Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!

Registos relacionados