Pharmaceutical advertising on child-focused television networks in Russia: is there a need for change?

Aim. To assess the prevalence of pharmaceutical advertising on the Russian federal television channels dedicated to children and youth.Material and methods. This paper is part of a study on the marketing of food and drink to children on television (TV) and the Internet. In the period from March to M...

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Bibliographic Details
Main Authors: A. E. Imaeva, Yu. A. Balanova, A. V. Kontsevaya, A. V. Kapustina
Format: Artigo
Language:Russo
Published: «SILICEA-POLIGRAF» LLC 2020-03-01
Series:Кардиоваскулярная терапия и профилактика
Subjects:
advertising
pharmaceuticals
television channels
children and youth
pharmaceutical advertising on television
Online Access:https://cardiovascular.elpub.ru/jour/article/view/2406
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