COMPARATIVE ANALYSIS OF THE INFLUENCE OF SERVICE QUALITY AND PROMOTION ON ONLINE TRANSPORTATION SERVICES CUSTOMER SATISFACTION IN PALEMBANGS, INDONESIA

This study aims to analyze and test the customer satisfaction model of online transportation services in Palembang. The variables observed in the customer satisfaction model are service quality and promotion. This study uses primary data obtained by distributing questionnaires online using google do...

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Main Authors: Maulana A., Novalia N., Raneo A.P., Wita F.W.K.
Formato: Artigo
Idioma:Inglês
Publicado em: Russian Journal of Agricultural and Socio-Economic Sciences 2020-10-01
Colecção:Russian Journal of Agricultural and Socio-Economic Sciences
Assuntos:
service quality
promotion
customer satisfaction
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