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Using social media for vaccination promotion: Practices and challenges

Objective Vaccination misinformation is widespread on social media. Vaccine-promoting organisations are working to curb its influence, but face obstacles. We aimed to analyse their social media strategies and the challenges they encounter. Methods In this qualitative study, we purposively sampled 21...

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Autors principals: Maryke S Steffens, Adam G Dunn, Julie Leask, Kerrie E Wiley
Format: Artigo
Idioma:Inglês
Publicat: SAGE Publishing 2020-11-01
Col·lecció:Digital Health
Accés en línia:https://doi.org/10.1177/2055207620970785
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