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INTERNET OF THINGS IN MARKETING: OPPORTUNITIES AND SECURITY ISSUES
Internet of Things (IoT) affects different areas of human activities: everyday life of ordinary citizens, work style of mar-keting teams, factories and even entire cities. Large companies try to implement the technology in their marketing strat-egy that reshapes not only communication style and prod...
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| Main Authors: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Sciendo
2016-10-01
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| Colecção: | Management Systems in Production Engineering |
| Assuntos: | |
| Acesso em linha: | http://wydawnictwo.panova.pl/attachments/article/452/2016_04_01_Abashidze.pdf |
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