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CUSTOMER RELATIONSHIP MANAGEMENT IN BUSINESS-TO-BUSINESS MARKETING: EXAMPLE OF TOURISM SECTOR
The aim of this study is to demonstrate how customer relationship management systems are implemented in tourism companies that do business-tobusiness marketing. The study firstly tries to explain the concepts of business-tobusiness marketing and customer relations management. The existence and impl...
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| Autor principal: | |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Editura Universităţii din Oradea
2018-04-01
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| Col·lecció: | Geo Journal of Tourism and Geosites |
| Matèries: | |
| Accés en línia: | http://gtg.webhost.uoradea.ro/PDF/GTG-2-2018/gtg.22204-291.pdf |
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