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Effects of brand experience, brand image and brand trust on brand building process: The case of Chinese millennial generation consumers
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| Main Authors: | , |
|---|---|
| Formáid: | Artigo |
| Teanga: | Inglês |
| Foilsithe: |
Centre of Sociological Research, Szczecin, Poland
2019-09-01
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| Sraith: | Journal of International Studies |
| Ábhair: | |
| Rochtain Ar Líne: | https://www.jois.eu/?531,en_effects-of-brand-experience-brand-image-and-brand-trust-on-brand-building-process-the-case-of-chinese-millennial-generation-consumers |
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