Implementation of ambush marketing strategy

Ambush marketing is an attempt by a company to obtain benefits from the popularity and reputation of a particular public event by attracting the attention of the event's visitors, while not investing in event sponsorship. This practice is commonly called 'stealing the effects of someone el...

Full description

Saved in:
Bibliographic Details
Main Authors: Starčević Slađana, Majdarević Aleksandra, Marinković Ema
Format: Artigo
Language:Inglês
Published: University of Novi Sad - Faculty of Economics, Subotica 2018-01-01
Series:Anali Ekonomskog fakulteta u Subotici
Subjects:
ambush marketing
sponsorship
public event
marketing strategy
consumer behavior
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2018/0350-21201840049S.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items