Public policies fostering social responsibility at regional level: an opportunity for place branding

This paper develops the proposition that Corporate Social Responsibility (CSR) is an opportunity for branding a region. Rooted in the conceptualization of regional competitive advantages found in the academic literature, and considering the pioneering Law 15/2010 of CSR in the Region of Extremadura...

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Detalhes bibliográficos
Main Authors: María Isabel Sánchez-Hernández, Dolores Gallardo-Vázquez
Formato: Artigo
Idioma:Inglês
Publicado em: Research Group on Marketing and Operative Research 2014-04-01
Colecção:Responsibility and Sustainability
Assuntos:
Corporate Social Responsibility (CSR)
public policies
region branding
place marketing
Acesso em linha:https://responsibility-sustainability.org/index.php/R-S/article/view/28
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