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Dynamics on the Boston Consulting Group's planning matrices
Strategies based on the growth share matrix as a resource allocation tool require that broad categories of businesses are either funded, milked, or divested depending on their strategic positioning on the portfolio chart. Dynamics on the chart are important and this article explores the implications...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
AOSIS
1985-09-01
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| Colecção: | South African Journal of Business Management |
| Acesso em linha: | https://sajbm.org/index.php/sajbm/article/view/1082 |
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