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Eye-Tracking
Eye-tracking: one of the newest and most efficient methods of improving on-line marketing communication is called eye-tracking. Marketers have borrowed this technique, usually used in psychological and medical research, in order to study web users with the help of a video camera incorporated in the...
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| Main Author: | |
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| Format: | Artigo |
| Language: | Inglês |
| Published: |
Inforec Association
2006-01-01
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| Series: | Informatică economică |
| Subjects: | |
| Online Access: | http://www.revistaie.ase.ro/content/37/Grossek.pdf |
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