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Eye-Tracking

Eye-tracking: one of the newest and most efficient methods of improving on-line marketing communication is called eye-tracking. Marketers have borrowed this technique, usually used in psychological and medical research, in order to study web users with the help of a video camera incorporated in the...

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Bibliografische gegevens
Hoofdauteur: Gabriela GROSSECK
Formaat: Artigo
Taal:Inglês
Gepubliceerd in: Inforec Association 2006-01-01
Reeks:Informatică economică
Onderwerpen:
Online toegang:http://www.revistaie.ase.ro/content/37/Grossek.pdf
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