Mystery in Marketing Management Products Post COVID-19 as a Model of Survival Strategy Towards the Awakening of Micro Small and Medium Enterprises (MSMEs) in the Digital Economy Era

This research aims to find out the secret strategy applied in the marketing management of Mie Ewok Sukabumi Post COVID-19 towards the rise of MSMEs in the digital economy era. This study uses a qualitative approach with qualitative descriptive analysis and uses triangulation techniques to examine th...

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Main Authors: Rahma Wahdiniwaty, Deri Firmansyah, Asep Suryana, Dede Dede, Asep Achmad Rifa'i
Format: Artigo
Jezik:Inglês
Izdano: Pascasarjana UIN Sunan Gunung Djati Bandung 2022-03-01
Serija:Khazanah Sosial
Teme:
digital economy
mystery in marketing management
survival strategy
Online dostop:https://journal.uinsgd.ac.id/index.php/ks/article/view/17397
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