Mystery in Marketing Management Products Post COVID-19 as a Model of Survival Strategy Towards the Awakening of Micro Small and Medium Enterprises (MSMEs) in the Digital Economy Era

This research aims to find out the secret strategy applied in the marketing management of Mie Ewok Sukabumi Post COVID-19 towards the rise of MSMEs in the digital economy era. This study uses a qualitative approach with qualitative descriptive analysis and uses triangulation techniques to examine th...

Полное описание

Сохранить в:
Библиографические подробности
Главные авторы: Rahma Wahdiniwaty, Deri Firmansyah, Asep Suryana, Dede Dede, Asep Achmad Rifa'i
Формат: Artigo
Язык:Inglês
Опубликовано: Pascasarjana UIN Sunan Gunung Djati Bandung 2022-03-01
Серии:Khazanah Sosial
Предметы:
digital economy
mystery in marketing management
survival strategy
Online-ссылка:https://journal.uinsgd.ac.id/index.php/ks/article/view/17397
Метки: Добавить метку
Нет меток, Требуется 1-ая метка записи!

Схожие документы