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The Impact of Negative Word of Mouth on Customers' Responses
This study is to investigate the effect of negative word of mouth on customers' reactions considering the moderation role of tie strength. Accordingly, a scenario-based questionnaire was online distributed to 268 users of cell-phone operators. It should be noted that, face and content validity...
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| Hauptverfasser: | , , |
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| Format: | Artigo |
| Sprache: | Persa |
| Veröffentlicht: |
Iran Strategic Management Society
2014-05-01
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| Schriftenreihe: | مطالعات مدیریت راهبردی |
| Schlagworte: | |
| Online Zugang: | http://www.smsjournal.ir/article_90743_a9a8493bb70702aeda3dd11ca5081e8e.pdf |
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