Googling Fashion: Forecasting Fashion Consumer Behaviour Using Google Trends

This paper aims to discuss the current state of Google Trends as a useful tool for fashion consumer analytics, show the importance of being able to forecast fashion consumer trends and then presents a univariate forecast evaluation of fashion consumer Google Trends to motivate more academic research...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखकों: Emmanuel Sirimal Silva, Hossein Hassani, Dag Øivind Madsen, Liz Gee
स्वरूप: Artigo
भाषा:Inglês
प्रकाशित: MDPI AG 2019-04-01
श्रृंखला:Social Sciences
विषय:
Google Trends
fashion
forecast
neural networks
singular spectrum analysis
big data
ऑनलाइन पहुंच:https://www.mdpi.com/2076-0760/8/4/111
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