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Googling Fashion: Forecasting Fashion Consumer Behaviour Using Google Trends
This paper aims to discuss the current state of Google Trends as a useful tool for fashion consumer analytics, show the importance of being able to forecast fashion consumer trends and then presents a univariate forecast evaluation of fashion consumer Google Trends to motivate more academic research...
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| 主要な著者: | , , , |
|---|---|
| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
MDPI AG
2019-04-01
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| シリーズ: | Social Sciences |
| 主題: | |
| オンライン･アクセス: | https://www.mdpi.com/2076-0760/8/4/111 |
| タグ: |
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