Googling Fashion: Forecasting Fashion Consumer Behaviour Using Google Trends

This paper aims to discuss the current state of Google Trends as a useful tool for fashion consumer analytics, show the importance of being able to forecast fashion consumer trends and then presents a univariate forecast evaluation of fashion consumer Google Trends to motivate more academic research...

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Main Authors: Emmanuel Sirimal Silva, Hossein Hassani, Dag Øivind Madsen, Liz Gee
Formato: Artigo
Idioma:Inglês
Publicado: MDPI AG 2019-04-01
Series:Social Sciences
Assuntos:
Google Trends
fashion
forecast
neural networks
singular spectrum analysis
big data
Acceso en liña:https://www.mdpi.com/2076-0760/8/4/111
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