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Effect of mid-roll video advertising value and perceived intrusiveness on Facebook viewers’ response: the mediating roles of attitude and word-of-mouth intention
Advertising plays an essential role for creating brand awareness that leads to consumer behavior toward services and products. The objective of this research is to investigate the role of mid-roll video advertising regarding its perceived intrusiveness and value on viewers’ response to those ads. Da...
में बचाया:
| मुख्य लेखकों: | , , , |
|---|---|
| स्वरूप: | Artigo |
| भाषा: | Inglês |
| प्रकाशित: |
Taylor & Francis Group
2022-12-01
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| श्रृंखला: | Cogent Business & Management |
| विषय: | |
| ऑनलाइन पहुंच: | https://www.tandfonline.com/doi/10.1080/23311975.2022.2062091 |
| टैग : |
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