A scoping review of celebrity endorsement in environmental campaigns and evidence for its effectiveness

Abstract The use of celebrities in marketing campaigns is widespread globally, including in environmental conservation. Celebrity endorsements are pervasive, but there is limited evidence of their effectiveness. We conducted a review of celebrity‐endorsed environmental campaigns. We report on the ex...

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Detalhes bibliográficos
Main Authors: Alegría Olmedo, E. J. Milner‐Gulland, Daniel W. S. Challender, Laure Cugnière, Huong Thi Thu Dao, Linh Bao Nguyen, Ana Nuno, Emelyne Potier, Martin Ribadeneira, Laura Thomas‐Walters, Anita Kar Yan Wan, Yifu Wang, Diogo Veríssimo
Formato: Artigo
Idioma:Inglês
Publicado em: Wiley 2020-10-01
Colecção:Conservation Science and Practice
Assuntos:
celebrity selection
conservation messages
design
evaluation
target audience
theory of change
Acesso em linha:https://doi.org/10.1111/csp2.261
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