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Internacionalização da natura na França: estratégias e posicionamento de marketing para um mercado sofisticado
This article analyzes the strategy and the positioning of marketing of the internationalization of Natura in Europe, specifically in France. It is presented a theoretical framework, with the main concepts on internationalization motivation and marketing strategies. Applying these concepts to the cas...
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| Hauptverfasser: | , , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Escola Superior de Propaganda e Marketing - ESPM
2008-01-01
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| Schriftenreihe: | Internext: Revista Eletrônica de Negócios Internacionais |
| Schlagworte: | |
| Online Zugang: | https://internext.espm.br/internext/article/view/56 |
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