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Neuromarketing and the decision-kaking process of the generation Y wine consumers in the Slovak Republic
In recent years, interest in scholarly research on buying behaviour of Generation Y has grown. However, studies are mainly realized abroad and many of them deal with this issue in general. The purpose of this paper is to identify the factors influencing the decision-making process of the Generation...
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| Hlavní autoři: | , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
HACCP Consulting
2019-01-01
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| Edice: | Potravinarstvo |
| Témata: | |
| On-line přístup: | https://potravinarstvo.com/journal1/index.php/potravinarstvo/article/view/1018 |
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