Neuromarketing and the decision-kaking process of the generation Y wine consumers in the Slovak Republic

In recent years, interest in scholarly research on buying behaviour of Generation Y has grown. However, studies are mainly realized abroad and many of them deal with this issue in general. The purpose of this paper is to identify the factors influencing the decision-making process of the Generation...

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Bibliographic Details
Main Authors: Jana Němcová, Jakub Berčík
Format: Artigo
Language:Inglês
Published: HACCP Consulting 2019-01-01
Series:Potravinarstvo
Subjects:
consumer behaviour
decision-making process
Generation Y
wine factor
Slovak Republic
Online Access:https://potravinarstvo.com/journal1/index.php/potravinarstvo/article/view/1018
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