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Identify and design an integrated marketing configuration pattern

Aims and Introduction. In the period of communication, future's communication, communication policies and planning have a special necessity; Because they are necessary to achieve and maintain a competitive advantages. In practice, an organization's communication with a particular product c...

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Detalhes bibliográficos
Main Authors: Nasralah Hassanzadeh, Mohammadreza Hamidizadeh, Manijeh Gharache, Bahman Hajipour
Formato: Artigo
Idioma:Persa
Publicado em: Iran Strategic Management Society 2021-09-01
Colecção:مطالعات مدیریت راهبردی
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Acesso em linha:http://www.smsjournal.ir/article_137381_c298e1b2172cb9e3ea414eab605dc7dc.pdf
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