Systematic Literature Review of Switching Behavior in Service Industry

Although many studies have focused on consumer behavior, a summary of constructs specialized in switching behavior is unexplored. The research aimed to enlarge an extensive and updated overview of customer switching behavior in the service industry. The Systematic Literature Review (SLR) technique e...

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Detalhes bibliográficos
Main Authors: Stella Olivia Rawis, Reza Ashari Nasution, Laksmi Saraswati Hadiansyah, Widyoretno Adiani, Atik Aprianingsih
Formato: Artigo
Idioma:Inglês
Publicado em: Bina Nusantara University 2022-01-01
Colecção:Binus Business Review
Assuntos:
systematic literature review
switching behavior
service industry
Acesso em linha:https://journal.binus.ac.id/index.php/BBR/article/view/7618
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