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Impact of customer exit drivers on social word-of-mouth: Results extracted from restaurants’ followers

The present study aimed at identifying the reasons for the customer's exit and determining their effects on social word-of-mouth through the means of social media applications. Four customer exit drivers were selected after a review of the literature: service failure, service recovery failure,...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Bader Almohaimmeed
स्वरूप: Artigo
भाषा:Inglês
प्रकाशित: Growing Science 2020-09-01
श्रृंखला:Management Science Letters
विषय:
ऑनलाइन पहुंच:http://www.growingscience.com/msl/Vol11/msl_2020_317.pdf
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