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When Big Data Backfires: The Impact of a Perceived Privacy Breach by Pharmaceutical E-Retailers on Customer Boycott Intention in China

The objective of this study was to explore the impact of a perceived privacy breach by pharmaceutical e-retailers on customer boycott intention, especially the mediating role of emotional violation and the moderating effect of customer previous trust. Data were collected via a questionnaire survey o...

תיאור מלא

שמור ב:
מידע ביבליוגרפי
Main Authors: Rong Liu, Jiawei Yang, Jifei Wu
פורמט: Artigo
שפה:Inglês
יצא לאור: MDPI AG 2022-04-01
סדרה:International Journal of Environmental Research and Public Health
נושאים:
גישה מקוונת:https://www.mdpi.com/1660-4601/19/8/4831
תגים: הוספת תג
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